IBI’s new off-the-shelf report: Pro Audio Market in India

Pro Audio Market in India

The professional audio market (pro audio) in India is complex and challenging. 

India is fast emerging as a key region in the world of pro audio. In recent years many global brands have entered India market and set up operations including establishing direct presence or a robust nationwide distribution channel. 

The media and entertainment (M&E) industry in India is one of the fastest growing in Asia. Despite weaker macroeconomic conditions, the M&E industry has proven to be resilient. The M&E industry is likely to witness a steady pace of growth and is expected to grow at CAGR of 15 to 18 percent. The Confederation of Indian Industry (CII) in an event last year has announced its target of US$ 100 billion for the M&E industry. This is likely to push the demand for pro audio equipment in India. 

Chart 1 India Pro Audio Market Dynamics

Source: Group IBI Analysis

Major end-users of pro audio equipment including entertainment and broadcast industry rely on imports. In recent years India entertainment industry has witnessed tremendous shift in terms of content and production efforts. Live sound is emerging has one of the hot spots for pro audio equipment makers. Growing urbanization is also impacting the installed sound segment.

Given this scenario, we at IBI have identified considerable information gap in terms of tracking pro audio market trends in India. In order to address this IBI recently concluded its efforts in conducting a market research study to understand the overall pro audio market trends in India.

IBI’s India Pro Audio Market Study aims to understand the overall market structure, key product and end-user segments, overall market size, key market and end-user trends, competitive landscape and captures channel stakeholder’s view on the current scenario and future market conditions.

The key products and end-user segments are given below.

Table 1 Product and End-user Segmentation

Type	Segmentation
End-user Segmentation	Key professional audio end-users are broadly  categorized into: - Live Sound  - Installed Sound - Broadcast & FM - Film & Music
Product Segmentation	The essential professional audio equipment are: - Amplifiers - Speakers - Audio Mixers & Consoles - Headphones - Microphones

Source: Group IBI Analysis

You can purchase this report at major online market research report shops, or directly contact Group IBI for a discount offer, which lasts only for a limited time.
You can also reach us to obtain a ‘free’ executive summary file before making a purchasing a decision.

(Sridevi A.V. - Research Manager, sridevis@groupibi.com)