Mobile Game Market in China

IBI Research report 'Mobile Game Market in China' gives an overview of the Chinese mobile game  market as it stands today and details its evolution over the years. China is one of fastest rising country, driven by significantly increasing smartphone adoption. The report lists out not only the market structure but also profiles and shares of key developers and publishers, and also provide Chinese mobile game user behaviour and key trends.

The report highlights market entry barriers and challenges for foreign players in China market and foreign players’ case studies. The report would help foreign investors as well as mobile game developers that are looking for a depth of Chinese market understanding and key entry barriers.

 

 

This report has been prepared through IBI analysis based on Chinese secondary sources from industry reports, media, associations and corporations.

 

You can purchase this report at major online market research report shops, or directly contact Group IBI for a discount offer, which lasts only for a limited time.
You can also reach us to obtain a ‘free’ executive summary file before making a purchasing a decision.

 (Dennis Am-Regional Marketing Manager, dennisa@groupibi.com )

Mobile Game Market in South Korea

IBI Research's report 'Mobile Game Market in South Korea‘ gives an overview of the Korean mobile game market as it stands today and details its evolution over the years. South Korea is one of fastest rising country, driven by significantly increasing smartphone adoption. The report lists out not only the market structure but also profiles and shares of key developers and publishers, and also provide Korean mobile game user behaviour and key trends.

The report highlights market entry barriers and challenges for foreign players in South Korea market and foreign players’ case studies. The report would help foreign investors as well as mobile game developers that are looking for a depth of Korean market understanding and key entry barriers.
This report has been prepared through IBI analysis based on Korean secondary sources from industry reports, media, associations and corporations.

You can purchase this report at major online market research report shops, or directly contact Group IBI for a discount offer, which lasts only for a limited time.
You can also reach us to obtain a ‘free’ executive summary file before making a purchasing a decision.

 (Dennis Am-Regional Marketing Manager, dennisa@groupibi.com )

Research Needs of Chinese Companies Today

Market research industry in China has shown stellar growth during the last decade thanks to the world’s fastest growing economy. Local research firms are now seen competing with foreign competitors while technology applications were extensively implemented in the field.
The industry’s revenue in 2014 is expected to be USD 4 billion, 12.6% up from the previous year, and the annualized growth rate for the past five years (2009-2014) is around 14.8%, currently employing 52,739 through 4,108 companies.
On the other hand, while the profit margin (18.2%) of the market research industry in China is much higher than that of other industries, it has come down from its peak rate of 24.3% in 2002 due to increasing labor costs and market competition. 

Approximately 15.6% of industry’s revenue goes to the labor cost.

 

The Research Need Today

Attracted by the huge market potential in China, multinational companies have opened offices or factories since 1990s, while successful Chinese companies started looking aboard to achieve sustainable growth.
It is now clear that not just multinational companies need market research to help with their localization in the Chinese market, but domestic companies need it for their global market strategies as well.

The huge population in China generally offers great opportunities for FMCG companies from which the market research industry can also benefit. In that sense, the most popular research topics are consumer analysis, purchase decision process, consumer psychology and consumer need.

In terms of the market research service, clients are not satisfied with simple data collection anymore because the market insight and strategy development have become much more important lately.

For inquiries on this market overview or a full report, please contact  Dennis Am, marketing/sales manager (dennisa@groupibi.com)

Asia Renewable Energy Market – Now on Sale

Asian Renewable Engery Market

 

IBI Research report 'Asia Renewable Energy Market-Trends, Opportunities and Challenges' gives an overview of the Asian Renewable Energy (RE) market. It provides insights into the rapid evolution of the RE market in Asia and how Asia is perhaps the most important region for RE today. The report also lists out the key drivers of change as well as potential barriers to growth in order to develop a future outlook and growth potential snapshot for RE in the region.

The report focuses on four key countries based on their market attractiveness namely China, Japan, India and South Korea and provides an in-depth look into each of them.
For each market, the report details current RE generation, installation and investments as well as growth forecasts. The report also provides prominent sector-wise insights and policy impact for these key markets. The report also looks at other markets with potential within the Asian region briefly.
 

This report has been prepared through a mix of in-depth discussion with energy professionals, government agencies across the region and from secondary sources.

You can purchase this report at major online market research report shops, or directly contact Group IBI for a discount offer, which lasts only for a limited time.
You can also reach us to obtain a ‘free’ executive summary file before making a purchasing a decision.

 (Dennis Am-Regional Marketing Manager, dennisa@groupibi.com )

An interview from our Singapore office

An interview with Mr. Roshan Shankar,
principal consultant at Group IBI's Singapore office

 

1.     Can you describe briefly about the history of Group IBI’s SG office and your experience in market research?

The idea of setting up a Group IBI office in SG first came up in late 2012 when I and Group IBI started having a conversation about the possibility of working together. I came on board mid-2013 and we formally launched our SG operations this year. Personally, I have been involved in market research since the beginning of my career, first with the pharmaceutical sector and later with insurance, both in India and in a Pan Asian role

2.     We know you have led SG office since its inception. What are you trying to achieve in SG market for short-term and long-term?

In the short term, the aim is to spread the word about IBI research and get acquainted with the business research scene in Singapore better. In the longer term, I aim to establish IBI Research Singapore as the leading business research provider in the South East Asian region

3.     For whom do you usually provide the research service? Are they usually global or local ones?

We typically work with MNCs, who have operations in multiple countries in the region, with their regional HQs in Singapore.

4.     Which sectors do you think are the most active in performing the researches in SG?

In the B2B space, Technology and Healthcare companies conduct a significant amount of research in the region. Given that most technology & healthcare clients have their regional HQs here in Singapore, these sectors form the core group of clients for IBI.

5.     Any difficulties or obstacles in working with regional HQs in SG?

The lack of awareness among prospective clients is a major barrier for the time being and I am trying to change that. The other challenge is the dynamics between the HQ and regional offices of a client. Getting both to agree on the research type, methodology, budgets etc. is a sometimes a daunting task. However, having multiple IBI Research offices across the region works to our distinct advantage here.

6.     What do you think are the strengths or advantages your office has over other competitors in Asian region?

I think we have two disntinct advantages. One is size - IBI Research is large enough that we cover all the significant markets in the region, yet we are small enough that senior management is involved in every single project. We are able to provide the necessary coverage while maintaining a very high standard of quality in every single project. The other is our diverse team. Having team members who are market specialists (covering Korea, Indonesia, Thailand, Greater China, Japan, India etc.), makes it easy for us to access insights that would not be available to an 'outsider' working from an office in Singapore or Hong Kong.

7.     Do you see any trend in clients’ research needs or focus?

Competitive Intelligence is an area that is seeing a lot of interest across industries. South East Asia is very diverse when it comes to the availability and quality of competitive intelligence. Clients are looking for periodic, high quality insights on competition in different markets in the region and this is an area where there is a distinct gap between what clients want & what is currently available in the market.

8.     What was the most memorable research project recently? Can you also tell us why?

Our client, a global life sciences company that had recently commercialized an innovative treatment technology for cancer, engaged us to help them with nagivating the regulatory environment and develop their distribution strategy in three different markets. The project was memorable because it gave us an opportunity to witness the insights we generated being put to use and also validated the quality of our output as the client extended the engagement from one market to three. We continue to explore the possibility of working with this client in other markets as well.

9.     What advice can you tell the global players who intend to enter or expand their business in Asia, in terms of both general business and the market research?

Asia is full of opportunities as everyone knows. My only advice to organizations is that companies must be prepared to invest in Asia for the long haul. There are no short cuts to riches here.

With respect to market research, my advice is to be prepared for diversity-Asia is not a big, homogenous block, so while in some markets information is easily available, getting relevant, actionable information in others is a huge challenge.

10.   How is your life in SG? What do you like and dislike about SG?

Singapore is a vibrant international city and it affords me a very comfortable lifestyle. I especially love the outdoors-there are so many parks, gardens and water bodies here that it makes it fun to get out & be fit. Also the city is very compact so meeting clients doesn't require long hours of travel.

What I dislike is the weather-it is hot & humid throught the year and I can tell you that wearing a business suit in this weather is distinctly unpleasant!

 

Our new market research report: Cosmetic Surgery Market in Asia

Cosmetic Surgery Market in Asia

We are very happy to announce a new off-the-shelf report that you can purchase immediately.

IBI Research report 'Cosmetic Surgery Market in Asia' gives an overview of the Asian cosmetic surgery market as it stands today and details its evolution over the years. The report list out the key drivers of change as well as potential barriers to growth and also provides a future outlook and growth potential for cosmetic surgery in the region.
 

The report maps the different stages of market evolution for key individual countries in the region and provides an in-depth look at four Asian markets namely South Korea, Thailand, India and Singapore. The report provides market growth and key drivers of growth and barriers as well as key customer group profiles and trends for these countries.

 

This report has been prepared through a mix of in-depth discussion with cosmetic surgeons across the region and from secondary sources.

You can purchase this report at major online market research report shops, or directly contact Group IBI for a discount offer, which lasts only for a limited time.
You can also reach us to obtain a ‘free’ executive summary file before making a purchasing a decision.

 (Dennis Am-Regional Marketing Manager, dennisa@groupibi.com )

New Chinese and Japanese Blogs

This news means a lot for us.

 

As you know, China and Japan are the most important markets for any market research companies like IBI, and IBI has successfully served the corporate clients from those 2 huge markets for years, but we've decided to launch the new blogs in local languages to keep in touch with the markets.  

Chinese Blog URL : http://ibichina.blog.163.com/

 

Japanese Blog URL: http://blogs.yahoo.co.jp/groupibijapan

 

 

We have recieved quite positive feedback ever since we launched these blogs,so we will keep trying to create better content for the clients in 2 markets.

 

For inquiries, please contact  Dennis Am, marketing/sales manager(dennisa@groupibi.com)

 

IBI’s new off-the-shelf report: Pro Audio Market in India

Pro Audio Market in India

The professional audio market (pro audio) in India is complex and challenging. 

India is fast emerging as a key region in the world of pro audio. In recent years many global brands have entered India market and set up operations including establishing direct presence or a robust nationwide distribution channel. 

The media and entertainment (M&E) industry in India is one of the fastest growing in Asia. Despite weaker macroeconomic conditions, the M&E industry has proven to be resilient. The M&E industry is likely to witness a steady pace of growth and is expected to grow at CAGR of 15 to 18 percent. The Confederation of Indian Industry (CII) in an event last year has announced its target of US$ 100 billion for the M&E industry. This is likely to push the demand for pro audio equipment in India. 

Chart 1 India Pro Audio Market Dynamics

Source: Group IBI Analysis

Major end-users of pro audio equipment including entertainment and broadcast industry rely on imports. In recent years India entertainment industry has witnessed tremendous shift in terms of content and production efforts. Live sound is emerging has one of the hot spots for pro audio equipment makers. Growing urbanization is also impacting the installed sound segment.

Given this scenario, we at IBI have identified considerable information gap in terms of tracking pro audio market trends in India. In order to address this IBI recently concluded its efforts in conducting a market research study to understand the overall pro audio market trends in India.

IBI’s India Pro Audio Market Study aims to understand the overall market structure, key product and end-user segments, overall market size, key market and end-user trends, competitive landscape and captures channel stakeholder’s view on the current scenario and future market conditions.

The key products and end-user segments are given below.

Table 1 Product and End-user Segmentation

Type	Segmentation
End-user Segmentation	Key professional audio end-users are broadly  categorized into: - Live Sound  - Installed Sound - Broadcast & FM - Film & Music
Product Segmentation	The essential professional audio equipment are: - Amplifiers - Speakers - Audio Mixers & Consoles - Headphones - Microphones

Source: Group IBI Analysis

You can purchase this report at major online market research report shops, or directly contact Group IBI for a discount offer, which lasts only for a limited time.
You can also reach us to obtain a ‘free’ executive summary file before making a purchasing a decision.

(Sridevi A.V. - Research Manager, sridevis@groupibi.com)

Market Overview : Canned Food Market in Korea

Canned Food Market in Korea

Market History

Ÿ  The canned food market in Korea evolved with the introduction of ‘Spam’, a canned ham product released from the U.S. military bases after the Korean War in 1950s. Because most canned food products were imported, it was regarded as expensive.

Ÿ  In 1982, tuna, considered as high-priced fish in Korea, became available as canned food. As a result, canned food products became a major processed food sector.

Ÿ  As housewives, key consumers of canned food, grew more interested in healthy food after 2000s, the concern that canned food weren’t quite healthy grew stronger. There is still a lingering dispute in the market that bisphenol A, detected in the cans makes canned food rather unsafe. (Bisphenol is coated on the can’s inside to prevent corrosion by the food)

Ÿ  However, the canned food has already become an essential processed food category for modern consumers seeking a simple lifestyle.

Market Size & Segment

The canned food market in Korea reached 1 trillion won in sales as of 2012.
Seafood is the largest segment, accounting for more than half (58%), followed by meat (33%) and agricultural products (5%).

(Source: Herald Economy)

Canned food Market Size (2012) [Unit: KRW billion]

• SEAFOOD: Tuna is the leading product (400 billion won), followed by sea snail (100 billion won), saury (50 billion won) and mackerel (10 billion won). Canned tuna is widely loved because it is not easily available in other packaging and it can be used in many different Korean recipes.  
• MEAT: In the canned meat products, Ham is the largest with 300 billion won in sales. Canned chicken was first launched by Harim back in 2007, the biggest poultry processor in Korea, which has presented a variety of flavors since.

Major Trends

As the canned food market has already reached maturity, gradually slowing down its growth, key players are trying to overcome it by developing and releasing the new products reflecting the diverse consumer needs and by nurturing the new consumer groups. The followings are key market dynamics within the last few years.

Canned Food Market Dynamics in the Past 3 Years

New consumer groups	Single and leisure-minded consumers are emerging as main consumer groups after housewives
Diversification of sales channels	Selling diverse products in discount stores, one of the conventional sales channels Selling imported or environment-friendly products in department stores Selling in large packs for the single consumers through TV home shopping, online malls or social commerce sites
Demand for the processed food Increases	The prices of fresh food have risen due to the concerns surrounding the radiation leak in Japan and climate change, which is pushing the demand for substitute food up The demand for canned snacks with various flavors The demand for simple-to-cook Korean food is rising because of overseas travels or Koreans living abroad
New imports/exports	Import of new types of canned food is increasing thanks to consumers seeking western ingredients (tomato puree, beans, sauces) Canned feeds for pets Korean canned food for the overseas market
New products	Emphasizing on ingredient freshness to counteract the health concerns (example: tuna cans with reduced fat) Launch of salmon cans to target consumers familiar with the fish farming Chicken breast cans to appeal to consumers on a diet Smaller cans suitable for singles
Marketing	Development and promotion of new recipes using canned food Co-promotion with outdoor fashion brands or travel agencies

For inquiries on this market overview or a full report, please contact  Dennis Am, marketing/sales manager (dennisa@groupibi.com)